The latest social media craze…#ALS #IceBucketChallenge. Pretty much another example how social media can be a crazy effective way to generate buzz especially if you have celebs involved. My only concern is has the novelty of dumping a bucket of ice water over your head dominated the underlying goal of raising awareness of ALS or as we know it here in Australia, motor neurone disease? Nevertheless the charity has raised over $15 million.
My favourite celebrity to accept the challenge so far is Oraph! Just because her reaction is so funny.
This is how a $25k marketing budget can be put to better use by providing more than 10,000 meals and tools to the typhoon ravaged people of the Philippines. Initially, the marketing brief was for a movie called Walter Mitty and following your dreams. But this marketing brief inspired two people to do something meaningful. Now this is what you called following your dreams!
Kmart “Ship My Pants” ad in the US has taken on a Charles Dickens theme. Classic
"Two roads diverged in the woods and I took the one less travelled … AND IT HURT MAN!" wise words from a little man.
Ambient advertising by Salvation Army in Canada that seeks to remind the community that homelessness is still all around us. A simple ad that also offers audiences the opportunity to take action by texting in a $5 donation
And this is why NAB isn’t part of the ‘Big 4’. Catchy, fun ad that delivers it’s message across while making you smile.
More give. Less Take.