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Instagram ads - treading the fine line with users

Instagram has recently introduced sponsored ads to it’s photo-sharing platform in the US with plans to also launch the feature in Australia by the end of the year. While there has been backlash regarding how this may put off Instagram’s 200 million active users there is a fine line where brands can utilise the feature to engage users and achieve specific objectives. Instagram is a unique platform in which users are highly engaged in the amazing and creative content that is being posted and I think if you can make an ad seem like it’s not trying to sell you something then it may work but it also depends on the type of product you have and the strength of your brand. It’s all a bit complicated really just don’t follow in McDonald’s example.

Here are some good examples:

AND here’s is bad example of McDonald’s trying too hard…

The latest social media craze…#ALS #IceBucketChallenge. Pretty much another example how social media can be a crazy effective way to generate buzz especially if you have celebs involved. My only concern is has the novelty of dumping a bucket of ice water over your head dominated the underlying goal of raising awareness of ALS or as we know it here in Australia, motor neurone disease? Nevertheless the charity has raised over $15 million. 

My favourite celebrity to accept the challenge so far is Oraph! Just because her reaction is so funny. 

Mr Bacon taking a nap in the morning sunshine (at The Grounds of Alexandria)

Mr Bacon taking a nap in the morning sunshine (at The Grounds of Alexandria)

A pop of colour #MCANow (at Museum of Contemporary Art Australia)

A pop of colour #MCANow (at Museum of Contemporary Art Australia)

This is how a $25k marketing budget can be put to better use by providing more than 10,000 meals and tools to the typhoon ravaged people of the Philippines. Initially, the marketing brief was for a movie called Walter Mitty and following your dreams. But this marketing brief inspired two people to do something meaningful. Now this is what you called following your dreams!

Bird cage #streetart #Sydney. Bird free zone (at Angel Place)

Bird cage #streetart #Sydney. Bird free zone (at Angel Place)

Loving the new venture by #t2. Introducing #t28 #Sydney where you can pick up a refreshing cold drip of your favourite #tea. Apparently one is opening up in #Melbourne soon. Yay

Loving the new venture by #t2. Introducing #t28 #Sydney where you can pick up a refreshing cold drip of your favourite #tea. Apparently one is opening up in #Melbourne soon. Yay

Ambient advertising by Salvation Army in Canada that seeks to remind the community that homelessness is still all around us. A simple ad that also offers audiences the opportunity to take action by texting in a $5 donation 

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